24-Year-Old Entrepreneur Achieves Over $1 Million in Sales with Innovative Side Hustle Success
This 24-Year-Old's Creative Side Hustle Surpassed $1 Million in Sales: 'Definitely Doing Something Right'
Source: Entrepreneur
Overview of Alyssa McKay's Journey
Background and Launch
- Alyssa McKay, a 24-year-old content creator and actress, co-founded the streetwear brand Beyond Lost in December 2021.
- The brand quickly gained traction, achieving over $1 million in sales by the end of 2024.
Inspiration and Concept
- The brand is inspired by Alyssa's passion for streetwear and a desire to innovate within the fashion industry.
- The team's focus was on creating high-quality, accessible clothing while engaging directly with their audience.
Strategic Approach to Success
Engagement and Feedback
- Prior to their first product drop, they gathered insights from their audience via social media platforms like Snapchat.
- Alyssa actively posts 150-300 pieces of daily content to maintain connection and gather feedback.
Ownership of Processes
- The team emphasizes "owning the process," handling design, production, and marketing themselves.
- This approach improves quality control and builds a deeper understanding of the business.
Revenue and Growth Trajectory
Sales Milestones
- Sold out the first product drop within hours, setting a strong foundation for future sales.
- Projects to double the range of offerings in 2025 as part of a strategic growth plan.
Customer Loyalty
- Alyssa reported a monthly returning customer rate of 40% to 70%, indicating high satisfaction and brand loyalty.
- This solid return rate reinforces their belief in the brand's direction and quality.
Advice for Aspiring Entrepreneurs
Key Learnings and Recommendations
- Choose the right partners and establish collaborative relationships.
- Celebrate wins, both small and large, to maintain motivation.
- Transform ideas into actionable plans for tangible results.
