68-Year-Old Turns Santa Suit Investment into $14,700 Weekly Side Hustle from Home

How a 68-Year-Old's Living Room Side Hustle Generates Up to $14,700 a Week

Source: CNBC

Beginning of the Santa Side Hustle

• In 1995, Eddy Rich dressed as Santa for a neighbor's party—this marked the start of his journey.
• Initially, he performed at local parties but transitioned to the online marketplace Cameo in 2018.

Financial Success

• Last year, Eddy and his son earned about $52,000 via Cameo, with up to $14,700 earned in Christmas week alone.
• For peak holiday performance, they can film up to 20 videos per hour, generating as much as $525 per hour.
• The duo typically splits their earnings 60-40.

Operational Insights

• Eddy started with a $550 Santa suit and custom belt and now operates from home, reducing physical strain compared to in-person events.
• He films his Cameo videos in front of a decorated fireplace using simple equipment like a ring light and an iPhone.

Impact on Life and Financial Management

• With retirement from his supply store manager job, Eddy enjoys additional income, which he generously shares with others.
• His approach to money has evolved, allowing for greater spending on experiences and gifts without worry.

Future Prospects

• As Christmas approaches, the Riches anticipate continued high earnings through video greetings.
• Eddy encourages others to explore side hustles for extra income, sharing insights through platforms like CNBC.

For further tips on earning passive income and building successful side hustles, visit CNBC Make It.