AI Video Model Set to Launch in Early 2025 Aimed at Hollywood Clients
‘Clean’ AI Video Model to Launch in Early 2025 Targeting Hollywood Clients
Source: Variety
Overview of the AI Model
The new AI video model, named **Marey**, is developed by Moonvalley and Asteria Film. This model aims to offer a **"clean" image and video generation** solution for Hollywood, differentiating itself by being trained on ethically sourced data. It is scheduled for release in **January or February 2025**.
Key Features
- Focus on **enterprise-grade productions** specifically for Hollywood clients.
- Utilizes data sourced via **permissions and payments** to copyright holders, avoiding legal complications.
- Offers capabilities like **text-to-video**, **image-and-video-to-video**, and **custom model creation**.
Collaborative Development
Moonvalley and Asteria Film have collaborated for **six months** on this project, aiming to create a video AI model that alleviates ethical and legal concerns found in existing systems.
Training Data Sources
- The training dataset consists primarily of content under **multiyear licensing** deals from various providers.
- Includes contributions from creators who chose to **opt-in** to the data-sharing process.
- Production teams assisted in creating new footage to cover gaps in data.
Industry Context and Need
The entertainment industry is currently exploring AI technologies, making this a critical time for the introduction of Marey. Major studios are seeking AI solutions that respect creators’ rights and adhere to ethical standards.
Competitive Landscape
- Competes with industry giants and various startups focused on generative AI models.
- Adobe and OpenAI are also developing similar video generation tools, with some using licensed and publicly available datasets.
Future Applications and Collaborations
Initially, Marey will be used by creatives and filmmakers within Asteria for diverse projects, including **animation, fiction**, and **nonfiction films**. There are ongoing **partnership discussions** with major studios to tailor the model for specific projects.
Long-term Goals
- Marey aims to provide significant **creative control** to studio professionals, similar to traditional production settings.
- Efforts to continually build on the model's capabilities will extend through **2025**.
