"Apple Vision Pro Production Reduced Amidst Lower-than-Expected Demand: What This Means for the Future"
Apple Vision Pro Production Scaled Back
Source: TechCrunch
Reduced Manufacturing Due to Sales Performance
Apple has significantly scaled back production of its Vision Pro mixed-reality headset following disappointing sales performance. The $3,500 device is now seen as targeted towards early adopters rather than the mass market, as acknowledged by CEO Tim Cook.
Current Market Demand and Inventory Challenges
- Analysts predict Apple may struggle to exceed 500,000 sales in 2024.
- This slowdown comes in light of existing inventory that surpasses current market demand, leading to a strategic adjustment in output.
Future Product Speculations
Further discussions are emerging regarding a potential cheaper model set to launch in 2025, anticipated to be priced around $2,000. This version may compromise on processor speed and materials compared to the Vision Pro.
