From College Dropout to $53,000/Month: How I Built a Side Hustle for Generational Wealth

College Dropout Started Side Hustle with $8,000—Now It Brings in $53,000/Month: I Want to Build Generational Wealth for My Son

Source: CNBC Make It

Introduction

Alexandra Rutkay, a former college student and makeup artist, turned her side hustle, Citymouse, into a booming business. After two years of slow sales, her innovative, fashion-forward mini-diaper bags sold out in just three days thanks to viral exposure on social media.

Business Journey

Turning Passion into Profit

• Rutkay initially invested $8,000, using savings and credit to launch her product line.
• Citymouse achieved $635,000 in sales within the year, averaging $53,000 monthly.

Viral Success

• A pivotal moment came when her bags went viral on TikTok and Instagram after garnering two glowing reviews.
• Within 72 hours, Rutkay sold out over 500 bags, prompting a larger order from her manufacturer.

Personal Motivation

Building Generational Wealth

• Rutkay's desire to create a legacy for her son became a driving force following personal challenges, including a cancer diagnosis.
• Her fear of leaving her son without support pushed her towards entrepreneurship.

Creative Inspiration

• The idea for Citymouse stemmed from her personal need for a stylish yet functional diaper bag.
• She resolved to design a smaller, chic bag for everyday outings with her toddler.

Future Goals

Aiming for Growth

• Rutkay intends to increase her and her husband's salary to $600,000 annually from the business.
• She aims for Citymouse to reach over $1 million in annual sales, potentially selling the company for $10 million in the future.

Social Media Impact

• Approximately 90% of Citymouse's business derives from social media referrals, showcasing the power of digital marketing.
• Investment in ads around $25,000 has been crucial in maintaining the brand's visibility.

Conclusion

From a college dropout to a successful entrepreneur, Alexandra Rutkay's journey exemplifies how determination and creativity can lead to significant financial success and personal fulfillment in today's digital age.