Innovative Fashion Side Hustles: How to Pair Your Dress with Unique Rugs

Fashion Side Hustles: Expanding Beyond Clothing

Source: The Sydney Morning Herald

Collaboration and Expansion

• Fashion designers are venturing beyond traditional clothing lines.
• Steven Khalil, known for his elegant dresses, launches a new rug collection with Designer Rugs.
• Designers draw inspiration from successful collaborations, like Vera Wang’s transition to a lifestyle brand.

Creative Partnerships

• Collaboration allows designers to express creativity in new ways.
• Australian designer Lesleigh Jermanus partners with KitchenAid and a charity to explore diverse projects.
• Oroton collaborates with Frank Green to engage new audiences for the holiday season.

Approach to Collaborations

• Important questions include: Are we proud of this work? Did we enjoy the process?
• Successful collaborations build longer-term relationships with customers.
• There’s a market for unexpected products that delight existing customers.

Influencer and Content Creator Collaborations

• Popular influencer collaborations are evolving, moving past mere aesthetic partnerships.
• Brand licensing expert Owen Lynch warns against collaborations that seem like vanity projects.
• Successful collaborations require genuine connection and relevance to the brand's core audience.

The Future of Design

• Khalil finds creating rugs challenging due to their unique format, paving the way for more innovative design paths.
• A new project involves developing a bridal shoe line, indicating a strategic move towards global markets.
• Continuous exploration of creativity is essential for designers to stay relevant.