Transform Your Side Hustle into a $100 Million Home Décor Empire: A Success Story and Expert Tips

Source: https://www.the-sun.com/money/12979382/side-hustle-business-tips-jenny-zhu-lush-decor/

From Rags to Riches: Jenny Jing Zhu's Journey

Early Inspiration

- Jenny Jing Zhu grew up in a rural village in China, without running water or electricity. - An article in a business magazine inspired her to pursue entrepreneurship. - After convincing her family, she moved to Beijing to start earning money.

Transition to the U.S.

- Zhu moved to the USA in her 20s, speaking no English and working as a nanny. - She later graduated from the Fashion Institute of Technology with a degree in Home Textile Design.

Building Lush Décor

- In 2008, amid a divorce and as a single mother, Zhu identified a gap in the home décor market for drop shipping. - She founded Lush Décor, aiming to offer stylish home textiles directly to consumers. - The company has partnerships with major retailers like Macy’s, Amazon, and Target.

Key Business Tips from Jenny Jing Zhu

1. Find Your Passion

- Identify or create something you genuinely love. - Expect challenges and setbacks; passion will help you persevere through tough times.

2. Share the Workload

- Collaborate with others and leverage resources; avoid burnout by not going it alone. - Building a peer group can be crucial for support.

3. Seek Mentorship

- Connect with experienced mentors who can guide you on your journey. - Learning from their experiences can help you navigate challenges more effectively.

Looking Ahead

Embracing Technology

- Lush Décor is focused on integrating artificial intelligence to enhance efficiency. - Zhu has also published a book to help others in their entrepreneurial ventures.