UK Users Shift Focus Away from X and Show Low Interest in AI Technologies
Declining Engagement with X and Generative AI
Decreased Usage of X
- According to Ofcom's Online Nation report, usage of Elon Musk's X (formerly Twitter) is on the decline in the UK. - Adult reach for X has dropped from **24 million** in 2023 to **22.1 million** in May 2024, a decrease of **8%** year-on-year. - X has seen the most significant decline among all social media platforms, now ranking **sixth**, behind Reddit, which recorded a **47% growth** in user engagement.
Current Internet Usage Trends
- Adults spent an average of **four hours and 20 minutes** daily online across various devices in May 2024. - The total UK adult reach of X in May 2022 was **26.8 million**, but it has consistently fallen over the years.
Sluggish Interest in Generative AI
AI Adoption Disinterest
- Despite substantial investments by Microsoft and Google in AI technologies, over **half** of adults surveyed have not used generative AI tools. - **38%** of adults expressed they were "not interested" in AI, and **35%** stated they "did not need it." - The most popular generative AI tool remains **ChatGPT**, followed by Microsoft's **Copilot** at **15%** usage among UK internet users.
Generational Insights on AI Usage
- Among younger demographics, **54%** of individuals under 16 reported using generative AI, primarily for schoolwork and recreational purposes. - The overall engagement with AI appears more pronounced in younger age groups, suggesting a lag in adoption among adults.
Conclusion and Future Outlook
- The continued decline of X and lukewarm interest in generative AI tools indicate a shifting landscape for social media and AI engagement in the UK. - As consumer habits evolve, the effectiveness and appeal of both platforms will need reassessment to reconnect with users. Source: [Ofcom's Online Nation Report](https://www.theregister.com/2024/11/29/ofcom_online_nation/)
