"Unity's New CEO Unveils Vision for a 'Fundamentally Different Company' After Challenging Year"

Unity's New CEO Pitches a "Fundamentally Different Company" After a Rough Year

Source: CNBC

Introduction of Unity 6

• CEO Matt Bromberg is overseeing his first major product launch since joining Unity Software.
• Unity 6 focuses on stability and predictable updates for game developers.
• The new version aims to support hundreds of players in the same virtual environment.

Challenges Faced by Unity

• Unity has gone through significant layoffs and financial losses over the past year.
• Reputation challenges due to a controversial pricing model known as the "Unity Runtime Fee."
• Bromberg's predecessor, John Riccitiello, announced his retirement after the backlash.

Commitment to Customers

• Bromberg emphasizes a renewed commitment to developers, aiming to regain trust and support.
• Unity Engine 6 pricing is set at approximately $2,200 per user per year for revenue exceeding $200,000.
• The company promises predictable annual price increases for transparency.

Market Performance and Strategies

• Despite a 23% decline in stock price over the past year, Unity maintains a strong market share in mobile gaming (70%).
• The company reported over $125 million in losses for Q2.
• Unity is shifting its focus back to games and simplifying its enterprise push, steering clear of extensive generative AI investments.

Future Outlook

• Bromberg remains optimistic about future technology, including VR and AR, particularly the Apple Vision Pro.
• Unity's flexibility allows developers to create immersive experiences across various devices.

This summary encapsulates the primary points regarding Unity's recent product launch under new CEO Matt Bromberg, highlighting the company’s challenges and strategic focus moving forward.